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Venting: Finding a Balance in Budgeting
Dear Readers, Not too long ago, I met with a potential client who insisted that she could provide all of the flowers I needed to create her dream wedding for free. A “friend of a friend” would give...
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Venting: The Clients Are Always Right
Dear Readers, Today, I am in Kuwait attending a very impressive bridal show. I enjoy learning from the many vendors across the globe immensely. There is something very special about the exchange...
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Venting: The Power of Association
Dear Readers, Very recently, I had quite an interesting meeting with a client who hated roses. Now, I always work to make a point not to judge the tastes and preferences of my clients, but her...
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Dear Preston: My Client Won’t Pay Taxes On The Design
Dear Preston: I am a florist in New York City and recently had a client give me a budget of $20,000 to do a wedding for 300 guests. It wasn’t easy, but we managed to come in under budget. When we...
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Preferred Vendor Lists: Helpful or Exclusionary?
Dear Readers, Many hotels, private clubs and catering halls have what is called a “Preferred Vendor List“. If you are on that list, you are lucky. If you’re not, well, you could easily lose jobs. I...
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How Does Your Vision (Of Yourself) Impact Your Clients?
Dear Readers, Today I would like to speak on the importance of self-respect and self-nurturing. As event planners, designers, florists and artists, we are constantly giving to those around us. I...
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Cake Pricing II
Dear Readers, Today, I would like to continue our discussion about cake pricing. Yesterday, I profiled a stunning cake by Darren DiPietro, a brilliant cake artist from The Cake Studio of Ocean City....
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What Are Your Clients Paying in Your Area?
Dear Readers, Happy Monday! Having the chance to travel around the world has given me the wonderful opportunity to speak to a number of planners, vendors, florists and others in the event...
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My Interview With Arturo de Noriega
Dear Readers, I am currently in Lima, Peru, one of the loveliest places I have visited. The smells, colors, and people are intoxicating, and the food? I have gained five pounds! Suffice to say...
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Dear Preston: Clients Won’t Pay Me The Amount I Feel I Deserve
Dear Preston: After receiving a degree in business and taking three planning courses, I took time out to carefully create a solid financial plan (two years to be exact), and I launched my planning...
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Giving the Clients Our Very Best
Dear Readers: I’d venture to guess that none of us enjoy feeling as though we have not given our clients our very best, but show me a successful designer/florist/planner and I will show you someone...
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Is It Unethical To Google Your Clients?
Dear Preston: I have an ethical question for you. My partner wants to Google our clients to find out more about their finances but I always feel as though I am doing something wrong when I do this. It...
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Conversing With Clients: 5 Things To Keep in Mind
Dear Readers: I hope all of you are finding yourselves in the middle of a productive week. I am on my way to Russia for a speaking engagement where I will have the opportunity to meet and speak with a...
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